Safaricom Launches New Feature for On-Net Call Users

Kenya’s leading telco company has come up with a new feature that will enable callers to communicate at the expense of the call receiver. The new “Reverse Call” feature will see over 31 million customers of Safaricom keep on talking even when the credit runs out on one end.

“At Safaricom, we maintain our commitment to always provide our customers with relevant products in line with their needs. This innovation is in line with this commitment and has been tailored to mirror the relationships between our customers to empower them to always remain connected with their loved ones,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

A customer receiving a reverse call request will see the caller’s details appear on the screen as usual, but once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call. The cost of the call will be equivalent to the receiver’s regular call cost.

However, the service will only be available for on-net calls. The new feature can be said to be a compliment of the existing “please call me” services send to a customer in the form of a message. Have you run out of credit? Enter the receivers number starting with #; for instance #0711111111