Yesterday, the country launched the countdown to 20th October 2020 which will mark the beginning of what is termed to be the ‘World’s Greatest Show’ dubbed Expo 2020 Dubai during a high level breakfast organized by Kenya Export Promotion and Branding Agency, Brand-KE .
The event which was held in Nairobi was in preparation for Kenya’s participation as it is among over 200 countries that have confirmed to participate in the show which will run for 173 days.
The event was graced by the PS for Trade, Dr Chris Kiptoo; President KNCCI, Mr Richard Ngatia, Head of Dubai Chamber International Office-Kenya, Michael Gathu.
From Dubai, Mr Moosa Al Hashemi who is the Senior advisor at Office of Minister for international Cooperation and Director General World Expo Dubai 2020 presented their perspective and collaboration in the expo.
KNCCI President urged traders in private sector to consider working with others in the region (e.g. COMESA) in order to have the power to showcase products or services together during the expo.
He further encouraged businesses to join chambers to enjoy the benefits that trickle down from the many Memorandum of Understanding signed by KNCCI with other chambers of commerce around the world.
The Trade PS on the other hand urged Kenyans not to target to go to Dubai for the sake of travel, rather to have a plan targeting to market and grow their businesses. The ministry shall follow up with the participants after the expo to know track the output of the trade.
“Don’t go for the sake of travel. We want you to bring something for us.” Dr. Kiptoo quipped.
Kenya’s SME’s that will participate in the expo will have a double advantage as the opportunity offers a platform to showcase their products to a worldwide market as well as trade.
The Juakali sector will not be left out as KNCCI plans to facilitate subsidized prizes for booths at the Kenyan Pavillion as well as fare and cargo tickets especially by the National Carrier, KQ.
Further, Dubai has offered Kenya a two-year period for storage of goods after the expo for the businesses to be able to keep trading in Dubai.