Coffee and food chain, Java House Group today launched a new branch along Mbagathi Way, Nairobi. This being the 65th branch, is in line with the Group’s expansion strategy as it works towards being East Africa’s leading coffee chain.
Javas presence has been felt in three East African countries, which are Uganda, Kenya and Rwanda and 14 cities in the region.
According to Java, local consumption of its premium coffee has significantly reduced the export of bulk raw coffee to global markets.
“We are pleased to be opening yet another branch. Our goal is to bring the Java House experience closer to our guests whom we consider family,” said Java House Chief Executive Paul Smith.
Java House further owns the 360 Degrees and Planet Yogurt food chain brands with 75 stores in the region.
There has been increased competition in the region; new companies and brands setting up new shops in the country have played a role in Java’s need for expansion.
Some of the brands that have expanded their outlets in the country include Café Espresso, Café Arabika, Dominos, ArtCafe Savannah and Subway all offering similar services.
For decades now, Kenya has remained to be one of the biggest coffee exporters to the global markets with the best-rated coffee type being Arabica with over 700,000 small scale farmers benefiting from it.