Kenya is expected to have a more significant share of jobs projected to be created in the online marketplace in Africa before 2025.
Boston Consultant Group said that for the 3 million jobs to be created; then the government involvement will be critical so to develop policies that will enhance trust between e-commerce vendors and customers.
Previously, physical stores in Kenya have had to fight the challenge being posed to them by online marketplaces with support by the increasing internet access across the country.
According to the latest statistics, 89 percent of Kenyans do have access to the internet and hence the reason for increased online marketplaces.
Boston Consultant Group’s Managing Director Mills Schenck says Kenya has the potential to expand job opportunities in the informal sector if the government creates an enabling environment for online shopping.
Mobility markets which have been dominated by Uber and taxify are some of the sector’s top in the list of willing investors of the online market.
Jumia, Managing Director, Sam Chappatte cited the need for trust between online customers and marketplace stakeholders through set regulations.
Kenya is rated among top e-commerce markets in Africa due to internet accessibility and lower cost of devices availability.
Stakeholders believe that with digital literacy training more Kenyans are set to reap the benefits of online marketplaces.
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