Kenya’s High Commissioner to United Kingdom Manoah Esipisu while speaking during a Diaspora forum organised jointly by the Kenya Tourism Board and Kenya’s High Commission in the UK urged Kenyans in the UK to play a role in strengthening the country’s relations with so to open more investment opportunities under the tourism sector.
The Kenyans in the UK are believed to have the ability to play a crucial role in the development of the sector and are able boost investments opportunities in Kenya, and hence the need for the forum to woo them to take the initiative.
The sector is considered as one of the core sectors which play a pivotal role in boosting the country’s revenue after agriculture. According to Esipisu, the move to incorporate the Kenyans in Diaspora will contribute significantly towards the growing economy as it will see more investors chipping in.
“It is our links and networks that we need to strengthen so that we all position our motherland in a positive light as regards tourism and other economic ventures,” he said.
“You are brand ambassadors of your country, and we count on all of you to work towards this noble gesture of positively contributing to our motherland,” he added.
Attending the forum was Kenya Tourism Board Chief Executive officer Betty who added that Kenyans in the diaspora have become a critical avenue for reaching out to potential travellers through word of mouth.
“In our engagements with Kenyans in the diaspora, we will have the opportunity to share travel behavior insights with them and at the same time get their views on proper, viable and effective ways of joint promotion marketing”, said Radier.
Such forums were encouraged as they help in bringing out the awareness of Kenya’s Economic potential brought by tourism among other sectors.
“We are ready to work with you and support all initiatives the Kenyan government is sharing with us that would ultimately contribute to the economic well-being of our nation”, says Kenya Diaspora Association United Kingdom chapter chairman Mordicks Asimba.
The UK has been ranked second with the highest number of tourists to Kenya, recording 184,002 arrivals, contributing about 10% of its market share, after the United States.
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