Inchcape Plc is set to open a BMW-dedicated showroom in Westlands Delta Corner, Nairobi, Kenya. The UK-based luxury car dealer has confirmed that they have seen the need for the showroom as the demand for the high-end cars has been on the rise in the country.
Through the firm’s marketing manager to Kenya, Ms. Charity Mutunga, the firm will have enough display space once the construction of the showroom is completed.
“Having taken BMW dealership as from January 2019, the new facility will offer our customers a bespoke showroom experience to view and interact with our range of exceptional BMW models,” said Ms. Mutunga.
“We want to serve BMW customers better and then ensure we give our premium customers a truly premium experience, including after-sales service.” She added.
Stiff competition with the rival’s DT Dobie will be expected. DT Dobie is well known to sell Mercedes Benz and Porsche Center Nairobi.
DT Donnie also represents Jaguar and Land Rover in distribution and reselling of the vehicles in 12 markets in four continents.
Ichape’s first market in Africa was in Ethiopia where they primarily deal with the selling Hino and Toyota. Also, it sells other brands like Toyota, Mercedes-Benz, Audi, and BMW in 31 countries.
BMW, Land Rover, and Jaguar made a 54 percent sales of the 134 sold in the industry before of end of June last year.
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