Mars Wrigley opened its new Sh7 billion plant in Athi River yesterday. The company sitting on a 20-acre piece of land in Athi River, Machakos County replaced its old plant in the area. The company seeks to diversify its local product portfolio beyond chewing gums to include products like Skittles.
Mars Wrigley has seen a rising demand for its products across Africa, and that is what drove them to upgrade the plant in Kenya which has been in operation since 1972 serving Rwanda, Tanzania, Uganda, Burundi, Ethiopia, Southern Sudan, and Ethiopia markets.
The move will enable Mars Wrigley to explore new market, expand its product range and create markets in Nigeria and Egypt.
“We have a strong chewing gum portfolio in Kenya, but we have less of fruit confectionary like skittles. With this plant we have ambitions to grow it and start packaging them (skittles) locally by the end of the year,” said Mr McCulloch.
The new factory will produce popular Mars Wrigley Confectionery brands, including Big G®, PK®, Doublemint® and Juicy Fruit®.
However, it is not yet clear if the company will have their chocolate brands which include Dove, Bounty, Twix, Mars, M&M and Maltersers packaged locally. Additional 200 workers will be recruited by the company to ease operations.
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