Northern Coast Tourism Business Promising During Easter Season
North Coast tourism and hospitality industry players are optimistic of booming business during the Easter holiday that begins mid-April.
Players in the industry have recorded a significant increase of 25% in bookings at this period compared to the same period in 2018 as hundreds of international tourists flock the hotels amid low season.
This has been a significant boost to the industry which has relied mainly on domestic tourism in the last couple of years.
According to Kenya Coast Working Group Chairman and Managing Director for PrideInn Hotels Hasnain Noorani, they have recorded between 55 and 70 percent of bed occupancy since January.
International chartered, and direct flights received in Mombasa have played a pivotal role in the increase as cited by PrideInn Paradise Beach Resort General Manager Mr. Mohammed Omar.
“There has been a 25 percent increase in the number of holidaymakers choosing Mombasa as a holiday destination since January. This is attributed to the increase in the number of charter, direct international flights and local daily flights received in Mombasa,” said Mr. Omar.
“This season has shown positive signs. We have recorded more tourist numbers over the period compared to previous years. We are expecting more international guests this month,” he added.
The income from travelers does increase in the event when tourist arrivals increase, with China having the highest number of tourists to Kenya.
“China is the leading country in outbound tourism globally. This and the fact that China has strong economic ties with Kenya should see destination Kenya tapping more into this market. This will necessitate hotel operators to offer facilities and experiences that this market demands,” said Mr. Noorani.
Political stability and security are factors known to favor the hospitality sector. These saw the number of tourists stand at 2,025,206 in the past year, with hopes of it increasing this year as the government plans to invest more on security in the country.
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