By Moses Adongo
Principal Secretary at the State Department for Trade, Dr. Chris Kiptoo yesterday revealed the government’s plans to digitize all small and medium enterprises in a bid to boost the country’s economy and national productivity.
The PS was speaking during the launch of Jumia Kenya’s 2018 Black Friday mega annual sales event on Thursday. While noting that SMEs are employing 70 percent of Kenyans in addition to a 25 percent contribution to Kenya’s, Dr. Kiptoo revealed that the government was very much determined to see the sector succeed.
“The government is working towards spreading the impact of digitalization by becoming digital market makers,” said the PS.
He, however, challenged the SMEs to tap into the mushrooming tech-savvy youths who have increasingly opted to online shopping. He asked the SME’s to register more in the e-commerce platform to get the market full of youths. The smartphone penetration Is expected to stand at 35 million by 2025 from 26.9 million as of 2017.
“We expect this to set the ground for the prosperity of e-commerce in the country with an affordable smartphone and accessible internet for this breed of customers. We shall work to foster digital economic activities that benefit enterprises and society, and that has a clear competitive advantage in the global marketplace.,” he said.
During the event, Jumia Kenya revealed that they were targeting to increase their vendor base that currently stands at 10,000. They expect the figure to shoot by 5,000 in 2019.
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