Jumia And Reckitt Benckiser Join Hands to Fight Corona virus in Africa
Jumia has entered into an agreement with global health products manufacturer Reckitt Benckiser to fight the coronavirus crisis, which has so far claimed more than 6000 lives globally.
The two have announced that clients will access hygienic products such as soap bars, disinfectants, and liquid hand washes at affordable pricing thanks to the partnership.
Jumia will be taking 0% commission on Dettol, JIK, Harpic despite the product demand being on the rise globally.
Reckitt Benckiser, on the other hand, will be financing free shipping nationwide on all listed products on Jumia’s “Stay Safe” page.
“At Jumia, our primary concern is the health and well-being of our teammates, consumers, partners, and communities. We strive to continue operating so that customers continue to use e-commerce as a safe way to shop in this challenging time. We are proud to work closely with Reckitt Benckiser through the “Stay Safe” campaign, which shares consistent information about Covid-19 and provides access to crucial hygiene products at the most affordable price possible for our consumers,” said Romain Christodoulou, SVP Jumia Group.
Campaigns have also been launched with Jumia directing customers to both the ‘Stay Safe’ page and the ‘Mythbuster’ website, a Reckitt Benckiser’s website updating customers on risks and best practices to avoid the virus from spreading.
“Reckitt Benckiser is delighted to partner with Jumia to ensure that access to the highest quality hygiene and health products is a right, not a privilege. By financing nationwide free shipping in all markets where Jumia operates, from capital cities to more rural areas, Reckitt Benckiser is providing fair access to supply for all consumers, regardless of their location,” said Bart Meermans, SVP RB Health Africa/ Middle East / Turkey.
The partnership will cover 8 of the markets where Jumia operates, Algeria, Egypt, Ghana, Kenya, Morocco, Nigeria, South Africa, and Uganda.