Ways Technology Can Improve the Hotel Guest Experience
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We’re living in fast-changing, high-tech times, and hospitality industry players need to adapt to stay relevant. Technology continues to shape our daily lives. Hotel properties are now spending more than ever on new technology to enhance the guest experience, within the guest rooms, and even behind the scenes for back-end operations.
A recent study conducted by Zebra Technologies found that 66 percent of guests have a better experience when hotels have implemented the latest guest-facing technology. Guests no longer consider hotel technology a nice “extra,” but rather a must-have feature, and are looking for hotels to provide them with highly personalized experiences.
Here are the four emerging technologies that deliver these experiences – but require advanced, high-bandwidth connectivity:
Virtual reality (VR) and augmented reality (AR) are becoming integral to the hotel experience. Most guests want to use VR and AR to view the property, learn about the area, and make purchases.
Artificial intelligence (AI) is especially pertinent to the hospitality industry, where guests prefer personalized experiences.
The Internet of Things (IoT) fits everyday objects with sensors and WiFi to turn them into “smart” devices. As IoT-enabled “smart homes” increase in popularity, hotel guests want to use their tools to control IoT appliances wherever they go.
Blockchain technology stores data securely and remotely and distributes it across a network. The potential for blockchain technology to increase security, speed, and accuracy of hotel service is immense.
Technology is critical to creating a hospitality experience that guests will want to return to again and again. This is not a secret. Not only does technology improve the guest experience and help hotels stand out amongst their competition, but it can also open opportunities for additional revenue streams by allowing properties to capture detailed data on guest preferences.
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